SEARCH ENGINE OPTIMIZATION Basic packages

Optimized Search Engine friendly URLs

1era.com will rename your page to have a friendly search engine names, this will increase
your chances in better rankings. The friendly URLs will have keyword-rich naming conventions.

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Optimized Titles and Descriptions META tags

- Title tag:
play a vital role in your site’srankings. It is these words or phrases that appear in the title of your page in the hyperlink listings on the search engine results. 1era include the most relevant and specific keywords or key phrases in the title. This gives a short and concise summary of the content of your web page.

- Meta description tag:
The description appears in the SEs just below the title tag. 1era ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.

- Meta keywords tag:
Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. 1era will include a number of meta keywords for you that are relevant to the content of your web pages.

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Optimized Page Headers H1/H2/H3
In order to increase search engine popularity and ranking, we will add/modify text on your site to add H1-H3 headers that will increase your chances at better rankings.

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Keyword list for most common searches to be included in the page copy writing One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization.1era performs a keyword market analysis on your specific industry, identifying keywords used to find your products and/or services. We then generate a keyword list based on your marketing goals and Website pages.

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Optimized ALT tags for images
We will optimize all your images to Search Engine Friendly so they will appear in image search engines.

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Optimized anchor text links
Links are the secret weapon for better rankings. 1erat will optimize all your links on site to have a friendly keyword rich anchor text.

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Google Analytics Package
All 1era.com clients will, at their request, have access to our unique Google Analytics traffic reporting package. The easy to install service will allow you to quickly and easily view traffic levels, page views, search engine referrals and more. Comparable services are available for hundreds of dollars each month, but our service is included with your Comprehensive service. This great service will ensure that you will be able to track all traffic to your Website.

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Competitive Analysis
This is for better search engine ranking performance. 1era studies the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked.

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Search Engine and Directory Free Submissions

Submissions are made to the major search engines and directories. The guarantee period starts once Meta Tags and copy with keyword selections have been uploaded and 1era has been notified.Your site is submitted by hand to all the major search engines, directories and some specialized directories.

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Google Sitemap
1era will create a site map for your optimized pages. The creation of a site map page enables Search Engines spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu.

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