SEARCH ENGINE OPTIMIZATION Advanced packages

1- Search Engine Visibility Technical and Linking Analysis

A Search Engine Visibility and Linking Analysis are performed to identify your website’s search engine visibility, navigability and optimization opportunities.

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1era.com will rename your page to have a friendly search engine names, this will increase
your chances in better rankings. The friendly URLs will have keyword-rich naming conventions.

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An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
All of the factors listed above have some influence in attracting search engine spiders and visitors to your site. An established site that's already indexed by the search engines will need to be thoroughly analyzed for errors before optimization can begin.
1era also analyze your recent Website stats (if you give me access). 1era can then see how many visitors you are getting, where they are coming from and what keywords they are using.

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1era will provide a complete usability guidelines and analysis for your site at the beginning of the program.

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1era will develop a Search Engine Marketing Action Plan with you to identify immediate, short term, & long term strategies for your online marketing goals.

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1era.com will perform an analysis of the content currently used, on up to 10-15 (depending on your package) of the pages, initially, identified for optimization. It is important that the content reflects your keyword selections and reinforces the dynamics of the title/meta tags. Professional copywriters will then provide draft copy for your approval to ensure that it portrays the proper message to prospective clients while maintaining good keyword density for the major search engines. Also, during the course of service, 1era will provide 3, fully optimized pages to the customer each month.

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One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization.
1era performs a keyword market analysis on your specific industry, identifying keywords used to find your products and/or services. We then generate a keyword list based on your marketing goals and website pages. We work with you to select the keywords to be targeted for rankings for up to 10 pages.
When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any Website or online business.

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This is for better search engine ranking performance. 1era studies the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked.

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1era will create a site map for your optimized pages. The creation of a site map page enables Search Engines spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu.

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1era will create and submit a special site map for the major search engines Google and Yahoo, makes your site more Google & Yahoo-friendly and help you diagnose problems, and let you share info with the search engines to help improve your site’s visibility.

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We analyze your current meta tags and recreate them based on the keywords we have researched and you have approved. 1era creates customized Meta tags based upon the approved keyword list and submits a page mapping to approve where 5 keywords are mapped each page.
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.
There are 3 important types of Meta tags as far as search engine optimization is concerned:
Title tag: The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrases that appear in the title of your page in the hyperlink listings on the search engine results. 1era include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.
Meta description tag: This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. 1era ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.
Meta keywords tag: Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. 1era will include a number of meta keywords for you that are relevant to the content of your web pages.

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- Title tag:
play a vital role in your site’srankings. It is these words or phrases that appear in the title of your page in the hyperlink listings on the search engine results. 1era include the most relevant and specific keywords or key phrases in the title. This gives a short and concise summary of the content of your web page.

- Meta description tag:
The description appears in the SEs just below the title tag. 1era ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.

- Meta keywords tag:
Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. 1era will include a number of meta keywords for you that are relevant to the content of your web pages.

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SEO content optmizing is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. 1era directs targeted traffic to your site, ensures they are provided with the specific information and hence increase sales for you. Our copywriting services include modifying your site headings, HTML text, layout, design and even images where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
Professional copywriters will provide draft copy for your approval to ensure that it portrays the proper message to website visitors while still being optimized for your keywords. 1era will optimize up to 3 pages per month up to the maximum pages included in the package for the life of this agreement.

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We will optimize all your images to Search Engine Friendly so they will appear in image search engines.

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Eliminate your Website problems that cause visitors to leave your website. Code validation and repair increases your productivity and saves you time and money. Then 1era will Cleans up and repair coding errors on your Website.

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Broken links are links that lead nowhere. Clicking on the link will show an error page; "Page not found" or something similar. Bad for your image, and business! Also search engines don’t like broken links and your Website might get penalized because of broken links.
1era will check for broken links and fix them or redirect them to your landing pages.

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Submissions are made to the major search engines and directories. The guarantee period starts once Meta Tags and copy with keyword selections have been uploaded and 1era has been notified.
Your site is submitted by hand to all the major search engines, directories and some specialized directories. Not all SEs and Directories have the same rules for submission; therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.

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Using the latest technology, 1era will submit your Website to the top search engines automatically.
Some of these web directories are focused in Australia, Canada, United Kingdom and the United States to provide a positive effect on your website’s rankings.

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In order to increase search engine popularity and ranking, we will also implement a unique Link Builder campaign. We will contact websites that complement your company and request that they link to your website. In most cases, inbound links are increased without the need for reciprocal linking.
We use unique screening methods to ensure that the inbound links to your website originate from quality, non-competing websites that are likely to provide a positive effect on your website’s rankings. In addition to increasing search engine rankings, these inbound links will assist with referral traffic and increase brand awareness.
We carefully screen all inbound links to ensure no participation in link-farms, spam pages or FFAs (Free-For-All link pages). This strategy is essential to your overall success and allows our team to dramatically increase the quality and volume of your search engine rankings. The result will yield enhanced qualified traffic, market share, competitive advantage, and conversion to sale ratios.

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Some major 1st tier directories require a submission fee. For example yahoo charges $299 for submissions to their directories. 1era will provide a list of paid directories to be approved. All submission expenses are covered by the client.

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