SEARCH ENGINE OPTIMIZATION Advanced packages

Executive Summary: Selecting a Search Engine Optimization provider is an important decision with significant implications. You want to know that your SEO service provider will provide the best possible optimization and related services available in Toronto, Ontario.

SEO services from 1ea can help you reach a highly motivated and proactive target audience through organic search engine rankings. A proactive audience increases website conversion rates, resulting in a positive return on investment (ROI). Other advantages of 1era advanced SEO services packages include:

• Inexpensive source of regular, relevant traffic
• Higher click through rate
• Highest ROI (Return On Investment) in the long run
• Generates brand awareness and recognition
• Higher natural rankings builds trust among searchers

SEO objectives: The goal of 1era SEO services is to increase your search engine presence and rankings. Traffic will increase and the statistical data generated will focus your marketing initiatives towards increased profits.

1- Search Engine Competitive analysis

1era studies the websites of your top competitors who have high search engine rankings and determines which keywords are helping them achieve these rankings

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A search engine visibility and linking analysis are performed to identify your website’s search engine visibility, navigability and optimization opportunities.

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1era will recommend keeping your URL structure or recommend and provide new URL structure to have friendly search engine website. This will increase your chances of better indexing and rankings. The friendly URLs will have keyword-rich.

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1era will provide recommendations for optimizing your images to make them search engine friendly so that they will appear in image search engines.

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1era will detect and recommend fixing broken external links, missing titles and Meta keywords and Meta description, as well as excessive length of title and Meta tags.

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One of the most important steps in search engine optimization is the keyword research process. 1era will provide competitive keywords research relating to your products and services, keyword research is done to maximize the impact of search engine optimization. 1era will perform a keyword market analysis on your specific industry, identifying keywords used to find your products and/or services, we will also determine Keyword Effectiveness Index (KEI).

We then generate a keyword list based on your marketing goals and website pages. We work with you to select the keywords to be targeted for rankings.

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1era will present and recommend guide lines for creating a HTML sitemap for your optimized pages. The creation of a sitemap page allows search engine spiders index your most valuable web pages. It also helps visitors to quickly scan your whole site for relevant information. A link, and a short description, is created for each page of your site.

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1era will create and submit a special sitemap for each of the major search engines. This makes your site more Google and Yahoo search engine friendly and also helps you diagnose problems, and improve your site search engine visibility.

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Meta information is used to provide additional information about HTML documents search engine crawlers are able to index the information more accurately.

There are 3 important types of Meta tags as far as search engine optimization is concerned:

Title tag: plays a vital role in your site’s rankings. It is these words or phrases that appear in the title of your page in the hyperlink listings on the search engine results. 1era includes the most relevant and specific keywords or key phrases in the title to give a short and concise summary of the content of your web page.

Meta description: The description appears in the search engines just below the title tag so 1era ensures that the Meta description is brief but includes your top keywords. The words used must inspire the visitor to check out your site. Each page must be customized individually.

Meta keywords: Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some search engines. 1era will include a number of Meta keywords that are relevant to the content of your web pages.

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1era will review you navigation menus and provide need recommendations. we recommend using text-based links instead of image links. BY using text-based internal hyper links you can incorporate target keywords and keyword phrases which helps to boost your on page ranking score.

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1era can offer helpful tips for your business writers or we can do the SEO content optimizing. This involves rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized, ensuring that your site will rank high when search engines crawl your site. 1era directs targeted traffic to your site, ensures they are provided with the specific information, resulting in increased sales for you.

Our copywriting services include modifying your site headings and HTML text. Professional copywriters will provide draft copy for your approval to ensure that it delivers the proper message to website visitors while still being optimized for your keywords. 1era will optimize up to 2 pages per month.

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Eliminate your website problems that cause visitors to leave your website. Code validation and repair increases your productivity and saves you time and money. 1era will recommend HTML coding repair.

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1era will check the syntactical correctness of your HTML to help you produce more accessible Web pages. we will also provide recommendation to speed up your website load time.

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Submissions are made to the major search engines and directories. Your site will be submitted to major search engines, directories and some specialized directories. Not all SEs and directories have the same rules for submission; therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.

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Using the latest technology, 1era will submit your web site to the top search engines automatically. Some of these web directories are focused in Australia, Canada, United Kingdom and the United States to provide a positive effect on your website’s rankings.

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Some major first tier directories require a submission fee. For example, Yahoo charges $299 for submissions to their directories. 1era will provide a list of paid directories to be approved. All submission expenses are covered by the client.

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In order to increase search engine popularity and ranking, we will also implement unique link building campaign. We will contact relative websites and request link to your website. In most cases, inbound links are increased without the need for reciprocal linking. We use unique screening methods to ensure inbound links to your website originate from quality, non-competing websites. In addition to increasing search engine rankings, these inbound links will assist with referral traffic and increase brand awareness.

We carefully screen all inbound links to ensure no participation in link-farms, spam pages or FFAs (Free-For-All link pages). This strategy is essential to your overall success and allows our team to dramatically increase the quality and volume of your search engine rankings. The result will yield enhanced qualified traffic, market share, competitive advantage, and conversion to sale ratios.

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Social media optimization involves driving traffic to your website through new channels. 1era will examine top related social websites and provide a plan on how to spread your marketing message using blog posts, Tweeter or Facebook. 1era will also provide recommendations on how to increase the number of people sharing, bookmarking and re-tweeting your website content.

Social media optimization will help you increase your link ability, make tagging and bookmarking easy, reward inbound links, help your content travel and encourage the mashup. Social media channels setup such as Facebook page, YouTube, Twitter account are subject to additional fees.

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1era will keep monitoring and analyzing your website since there are possible reasons for fluctuations in search results due to change in search engines algorithm. Organic search engine listings are most important since there are always websites competing with you to take leverage your great position and gain exposure. 1era will inform and recommend the client if any change is needed at all time.

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